About Joon K Lee

Joon K Lee is an American entrepreneur who has built and operated businesses in South Korea for over fifteen years. He speaks English and Korean fluently and has deep operational experience across the APAC region.

He founded Inquivix as a digital marketing agency focused on helping international brands enter the Korean market. The company has grown into one of Korea's most recognized agencies for foreign brand market entry, with clients ranging from global hotel groups and industrial manufacturers to SaaS companies and consumer brands. Joon is a Forbes Agency Council contributor, an invitation-only community for executives at successful marketing and communications agencies.

He also leads Inquivix Technologies, a B2B semiconductor process technology company that connects global equipment and materials suppliers with Korea's semiconductor manufacturing ecosystem. The company specializes in hydrogen, ozone, and ultrapure water systems for wafer cleaning and oxidation, operating as an exclusive distributor and strategic partner within the K-Semiconductor Belt.

Joon's career has been defined by a single focus: making Korea accessible to international businesses. He has lived and worked across the APAC region for over a decade and a half, building teams, managing cross-border operations, and developing the local networks that international companies need but cannot build fast enough on their own.

The two companies he leads represent the two most significant opportunities Korea offers global B2B companies: a digitally advanced consumer and enterprise market, and the world's leading semiconductor manufacturing base. His dual role across both sectors is unusual but deliberate. Korea's value to international businesses is broad, and the companies best positioned to unlock it are the ones with deep, permanent roots in the country's commercial infrastructure.