Tips to Improve Email to Landing Page Conversion
Many entrepreneurs and marketers believe that regularly sending emails and newsletters is enough to attract customers and increase their conversion rate. However, a copy will not be effective if nobody reads it. Furthermore, your copy will not convert if it isn’t interesting or convincing enough.
Before you click the send button, there are some details you might want to observe when you create your email. If you’re writing a copy just for the sake of mentioning your landing page, the chances are high that your recipients won’t read your email in full.
To improve your email conversion, consider doing the following methods:
1. Keep it short but relevant
When was the last time you read a three-page email? Probably never. The same goes for your audience. If your copy is already equivalent to a short story, you can expect that only a few will read your email.
Unnecessarily long copy tends to become confusing and boring. Don’t make your readers suffer. Review your copy for insignificant points that you can remove without losing the main sense of your email. Your audience will thank you for keeping your message concise, and that will increase the chances that they will read another email from you in the future.
2. Create appealing headlines
The first thing your readers will read is the headline or the email subject. If at this stage you already fail to pique their interest, then they won’t read your email. Headlines make or break your copy’s performance, so you want to develop captivating ones that will make your subscribers form a question in their mind. If you manage to do that, you’ve already caught their attention.
When your audience feels like there’s an answer they want to know, that’s when they will click the email and read it. With headlines, you’re essentially telling your readers about what they would want to know. If you manage to do that, you’re increasing the probability that they’ll click on the link to your landing page.
Even so, you need to avoid writing clickbaity titles. Doing so will be damaging to your reputation as a marketer. When users click on something, they want to find information. Click baits are titles that are mainly used to catch attention despite the content having no relevance at all to the title. When you use a clickbait title, readers will eventually find that out after reading the copy. It’s also likely that they’ll unsubscribe from your newsletters after reading a clickbait email.
3. Add proof that tells your readers they can trust you
Credibility and reputation are important when enticing readers and trying to convert them. The more reputable you seem, the more they’ll listen to what you’re saying. Because of this, you want to add some proof that you’re a trustworthy person.
You can improve your image by adding some testimonials from satisfied customers. You can also add some statistics or numbers that show the effectiveness of your products.
Most importantly, you want to make sure that these are honest and true. People can easily detect when reviews are manipulated. You want to be believable and not boastful. Keep it simple, but still, show that you are knowledgable in your field.
Creating emails and newsletters are arguably the most effective way of attracting customers. When you’re trying to make readers click on a landing page link, you need to ensure that your email is interesting enough; otherwise, no one will read it. By incorporating the above methods into your email marketing, you’re improving the chances of closing a sale through your landing page.
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