SaaS – What Are They And How Can They Be Beneficial For Agency Development?
SaaS is a popular term you have probably heard thrown around a lot, especially if you’re part of an agency. As a digital marketing owner myself, I’ve had countless experiences with different SaaS tools, many of which have been brilliant in supporting the development of my marketing agency.
It has helped me and my teams organize workflows, and I don’t want to hoard this information for my agency! In this article, I’ll be discussing everything about SaaS and how it can be beneficial for agency development. Let’s dive right into it!
Table of Contents
What Is SaaS?
SaaS (Software as a service) as the name suggests, are software applications based on cloud networks that consumers can purchase over the Internet and utilize for their different requirements. This is different from traditional software, where servers must be built for the application to be installed and configured. With SaaS, purchasing, installation, and updating new features are as easy as a breeze!
This cloud computing tool is available on monthly and yearly subscriptions, and they generally have many packages according to users’ individual or business needs. SaaS tools are available for many different needs – and below we have a list of areas where SaaS companies have created software.
Which Aspects Of Your Agency Are SaaS Solutions Available For?
There are plenty of SaaS products available for the variety of requirements agencies have. Here are some of the areas that I found SaaS solutions available for – after lots of research and usage as well. Note: These are just a few examples – but I promise there’s more, and you can find a SaaS for any other aspects of your business too!
- Team Collaboration and Communication
- Project and Task Management
- Human Resource Management
- Customer Relationship Management
- Employee Onboarding and Training
- Payroll and Accounting
- Business Intelligence
- Knowledge Management
- Social Media Management
- Content Creation and Management
- Graphic Design
And a whole lot more!
Importance Of SaaS For Agency Development
So, yes, there are plenty of SaaS in the market. But should you be using them? A definite yes, without a doubt. Although you incur a cost, and there may be learning curves for you to adjust to the software – it is a worthwhile investment that will improve your productivity and results so much more than the time and money you invest to use it. Using Saas helps you manage your workflow in an organized manner, minimizing confusion about who does what, and helps your agency shift its focus on more important business operations like securing leads, marketing, working on client tasks, and more.
Your Competitors Using SaaS Are Ahead Of You
One of my deepest regrets is jumping onto the SaaS bandwagon quite late, which set back my agency’s development a lot in comparison to other marketing agencies that used SaaS to streamline their workflow much earlier. Using SaaS tools minimizes your focus on organizing day-to-day operations and sets a huge jumpstart to your resource, knowledge, social media, customer relationship, and other management focuses. There are also plenty of other benefits of using SaaS to develop your agencies, which I’ve mentioned below!
Benefits Of Using SaaS For Agency Development
There are many benefits of using SaaS apart from how convenient and flexible these tools are. Here is how using SaaS can be beneficial to developing your agencies!
Scalability And Integration
SaaS tools can handle the growth of your agency while having subscription plans according to your agency’s size, team members, and business information. You can add in users, receive additional storage, and more, all without additional physical software, testing, or delays. Many SaaS vendors also allow the integration of other tools that further customize your workflow with the tools and enhance the efficiency of your business as it grows!
Secure Data
Cloud technologies provide an extremely robust and secure platform for both SaaS users and vendors. SaaS vendors themselves have multiple backups and servers across various geographical locations. I can’t stress enough how important the privacy and security of your data are, given how the digital world has evolved with an increasing number of online thefts and hacking. With SaaS, you don’t need to worry about the large amounts of data your agency handles as it grows, regardless of how fragile the data is.
Low Maintenance
The cloud-based application undergoes improvements and updates through the SaaS provider. You simply get to use updated versions of the SaaS with new features without having to purchase or manually install the updates. Unlike traditional software – you don’t need to worry about high maintenance costs and even hiring employees to exclusively maintain, supervise, and upgrade your software.
Cost-Effective With Low Start-Up Cost
What I love about SaaS tools is how cost-effective they are, with a variety of benefits that help companies generate higher ROI. The initial start-up fee is low, based on monthly subscription fees, and all you need is a device with an Internet connection to access it. You don’t need to worry about any additional costs from upgrades to hardware installations, and you only need to pay for the services that you use. Again, you don’t need to compensate a dedicated team to supervise these – which helps save significant costs that you can deploy in other areas to develop your agency.
Improved Collaboration
As a digital agency, I know how important it is for my teams to be working together. You’ve probably heard the saying, “Too many cooks spoil the soup,” and I vehemently disagree. Provided every cook knows their job and the whole process is in sync – you simply get a wonderful soup with minimal delay. SaaS tools help companies do this effortlessly, allowing collaboration between employees and even clients. It allows multiple users to access a vast database of information – from tasks to documents and more without being present in the same geographical location.
Mobile Applications
Many SaaS products come with their own mobile applications, which easily eliminates the need of having to carry your laptops around or constantly be seated at your desktops. This provides for great mobility as you work, allowing easy management of your agency on the go!
Develop Your Agency Using SaaS – Now!
SaaS (Software as a service) is a cloud-based solution with great flexibility, convenience, and cost-effectiveness – all three aspects important to help your agency grow. It’s easy to install, scale, and upgrade without the interruptions and costs of traditional software – all you need is a device and an internet connection! Research the SaaS that fits your agency’s needs, or you can get your own SaaS developed with the help of a prominent SaaS developer!
Do you have experience with using SaaS for agency development? Please do leave them in the comments!
FAQs
Google Workspace (formerly G Suite) is an example of a SaaS. It provides businesses with access to web-based applications such as Gmail, Docs, Sheets, Slides, and more – all delivered via the internet. This allows users to collaborate on projects in real time without needing to install or manage any software on their personal systems.
SaaS enables users to access computing services via applications remotely and on demand. By leveraging accessibility, scalability, and reliability while simultaneously reducing maintenance costs and overhead expenses, companies can improve their operations significantly. It also allows businesses to open up new markets and customer bases. The goal of SaaS is to enable customers to focus on their core operations while the service provider manages the technology to deliver an efficient and cost-effective solution. This helps companies reduce operational costs, enhance employee productivity, and provide better services for customers.