How To Grow Your Digital Marketing Agency: The Basics

Growing your new marketing agency is hard. It is actually as tough as building the agency itself! There will be a lot of considerations to make, setbacks to face, and issues to overcome. However, bigger problems are all in their way even if your agency is already at its peak of success. So the question now is how to grow your digital marketing agency.

This article will open a door of understanding for entrepreneurs and business-oriented people on growing a new marketing agency.

Define A Digital Marketing Agency

A marketing agency, also called a marketing firm or company, supports and helps clients realize and create marketing strategies to fulfill their business objectives which are anchored to their company’s primary goal.

A marketing agency usually works on the following crucial business duties:

• Identify: Marketing agencies check marketing strategies that surely drive great results. Thus maximizing return on investment (ROI).
• Implement: Marketing agencies execute and manage marketing campaigns for clients.
• Evaluate: Marketing agencies monitor marketing efforts and use data to improve campaign results.

Running A Marketing Agency Is Tough…

So you want to start your own marketing agency and you want to learn how to grow your digital marketing agency.? You dream of a new challenge. Ready for the long-term commitment and desire to build something from scratch with people who share in your vision, not just work on it together but also care about it as much as you do.

I know what that feels like too! However, when I started, I already have knowledge of how a marketing agency works because I have worked in a marketing agency too. But aside from the knowledge, I also learned how tough it is to run a marketing agency. If there’s one lesson I’ve learned so far though (and trust me, they’re piling up), most agencies are bad.

And since you are looking for tips on how to grow your digital marketing agency, I will be honest–it’s also tough.

But Here Are A Few Tips To Help You Grow Your Marketing Agency…

1. Know Your Strengths And Weaknesses

There’s always room for improvements! And with that, it means that you cannot be perfect at all things. Hence, remember to know what you are really good at and what your limitations are.

You need to be firm on what you know best and stay true to your strengths. If you try too hard, it will only lead your company astray and make people hear the mistakes rather than listen for what is great about your product or service offering.

You must also focus on staying in touch with who you are as a brand but never forgetting that if someone tries something they aren’t good at, failure happens. This is one of the best tips on how to grow your digital marketing in Indonesia.

2. Stay Focused

I understand that you want to always be as strategic in your approach to growth. Hence, you might set 2-year business plans, track the progress of those plans, and even change them if necessary. But sometimes, when we change our plans, our goals are affected. So before changing anything, you have to ask yourself first, how you can align your new plans to your goals.

3. Keep The Right People

When it comes to attracting and retaining talent, a company’s culture can make or break the difference. This is why we always have our people in mind when looking for ways to improve benefits, work-life balance programs, and more. Doing so can make the right people want to keep come back day after day with their best effort and commitment.

There are many organizations out there who understand this concept of loyalty but others don’t realize how important these aspects truly are until long-term consequences arise. Employees are the assets of every company. So better if you have good plans for your people in order to retain them.

4. Keep The Fire Burning!

Here’s another important note on how to grow your digital marketing agency. Every day at work, we are surrounded by people who do what they love. When you take the time to show your team and colleagues that you enjoy your work with enthusiasm it can go a long way in lifting everyone’s spirits! It also creates an environment where everyone is more focused on their task. You’ll be surprised how much this attitude will translate into better end-products or projects for clients

When some issues arise, you need to stay calm, re-evaluate your goals, and just keep on trying. I understand it is hard as I have been in this kind of situation a lot of times already. Again, one great piece of advice–do not give up! Keep the fire burning!

5. Keep On Improving

Technology is the driving force in our lives, and it’s important to stay current on all changes. If you’re not improving your tactics or innovating with new ideas, then someone else will take over the market from you.

There are always innovative ways of doing things that could make a big difference for end-product quality and time efficiency. Hence you have to make sure to check your progress and something is not working, improve it.

6. Forget the “Build it and they will come” mentality.

Brands in an ever-changing marketplace are looking for new methods to reach their target audience. In today’s digital landscape, dynamic economy, some companies mistakenly believe that they can trim marketing costs and still be successful by relying on a good product alone.

But savvy consumers have made it clear that they won’t buy just anything – if you want them to try your brand out at all then quality is not enough– the messaging must also resonate with who they really are or what matters most in life as well.

7. Create A Lead Magnet

We live in a digital marketing age where the competition for customers is fierce. You need to give your business an edge and add value if you want to stay ahead of the game! That’s where lead magnet comes in!

Lead Generation is a process by which businesses can cultivate prospective customers, also known as leads. There are many strategies that marketers have used in the past to generate leads like PPC advertising and SEO, but the most successful strategy is lead magnets.

Lead magnet works when a customer signs up for a trial version or provides a name and other details for a free sample, they effectively exchange their information for a lead magnet. Sometimes the nature of this exchange is made explicit, but not always. As a result, some types of lead magnets are criticized for their deceptive nature.

8. Prioritize Your Leads

Leads are really important for your business as they are those who have a higher chance to convert. Hence, your need to focus on taking care of your leads’ journeys right from subscribing until they are fully decided to buy and become your loyal customers.

In order to do this more effectively, you can create a client onboarding process by using a marketing automation platform that is suitable for what you want. This is in order to get the information you need regarding your leads and save yourself headaches in the future. In addition, using a platform can help you track your customer’s journey, hence giving you ideas on what type of message you should send to nurture them.

9. Build Case Studies

Clients do not trust you instantly. So one way on how to grow your digital marketing agency is to give them case studies. They need to see and check your portfolio first because no matter how much you say you are great, they won’t know until they see. Case studies for your best clients are great in attracting your potential leads as they will know how you work and what type of services you offer.

Hence, case studies can also be used as lead magnets, a part of your email marketing campaigns, assets when you are sending client proposals, and more.

10. Systemize Your Proposals And Contracts

Sending and signing proposals and contracts are annoying if it’s not automated. These days, everything is done online and you will not be able to travel and meet your clients to sign proposals and contracts. Imagine the process it will take you if you won’t be using any tool to let your clients sign online?

There are lots of good software nowadays but one of the platforms for e-signatures that I truly recommend is Pandadoc.

This software can help speed up the process and lets you focus on other important things. What’s great is that using this platform, you will get notifications within your CRM so you will know if you need to follow up or what the next steps are. To try Pandadoc, click here!

I also recommend DocuSign– one of the best e-signatures and platform contracts. They have legally binding E-signatures and even provide Contract Lifecycle Management. Hence, automation workflows and agreements can be done with an easy process. Check and try DocuSign and know why this is one of my most recommended tools!

And that’s it! I hope that this guide will help you grow your marketing agency strategies. I know that what’s working for me might not work for you but remember that it’s always okay to try.

If you want more tips, especially on the agency tools I use and still using on my agency, watch this video.