Digital marketing is a sector that is ever-changing and ever-evolving. If you’re a business and would like to cater to the needs of your customers and get ahead of the competition, you need to keep a close eye on trends and do your best to incorporate them into your operations. But as trends come and go so quickly and consumer interest and behaviors are becoming harder and harder to predict, you may have a hard time staying on top of all of them.
To help your business survive and thrive in the era of innovation, here are some marketing trends you have to know about:
E-commerce is no longer restricted to online stores and buying platforms. Now, there is a growing number of social media sites that allow for shoppable posts, making it easier for consumers to buy products directly through posts or ads without leaving the app. The best part is you don’t necessarily even have to be an e-commerce brand. As long as you have products to sell, you can facilitate transactions through social media to easily cater to customers.
Consumers these days are more inclined to do business with brands that create personalized content. Because of this, the trend of brands using direct messaging to engage with customers is on the rise. Through apps like Facebook Messenger, Whatsapp, and Viber, brands streamline customer service and assist in sales by messaging their consumer base directly. This eliminates the need for the buyer to contact customer service as they can approach the brand directly via chat. With this tactic, businesses can boost their customer service not just by offering an easier avenue for engagement, but also forging deeper relationships with their audience.
25% of adults in the U.S. are in possession of a smart speaker like Amazon Echo or Google Home. Couple that with 31% of smartphone users worldwide utilizing voice assistants, then you’ve got swaths of consumers resorting to voice search to find information. It is essential, then, that you optimize the content of your site to accommodate voice searches. You must prioritize long-tail keywords like “where to buy brown boots” instead of shorter ones like “brown boots.”
As opposed to what everyone believes, email marketing is one of the most effective forms of marketing. People still engage with emails sent to them by businesses, but there’s a catch: they have to be interactive. If you’re sending newsletters and regular updates to your target audience via email, you should make them look like web-pages with actual clickable buttons. Ideally, the emailer should replicate the look of a website if you want your customers to engage with them and continue opening them. It’s best if your prioritize the UI of the emails and their interactive capabilities.
Believe it or not, but small-time influencers with a smaller number of following are starting to become more effective ambassadors than big-time influencers. If you’re a small business trying to break it into your niche, it would be better to reach out with micro-influencers rather than blow money on top-tier ones. These influencers, although they have narrower niches, still have the power to be influential. They’re also more affordable to hire, too.
Take into consideration the trends listed above to better serve your customers and stay ahead of your competitors. If you’re looking for a digital entrepreneur to help to build effective digital campaigns, get in touch with me today to see how I can help.